Guest post from OneCause
Your school needs a reliable flow of revenue to enrich your students’ academic and extracurricular experiences at your institution. By tapping into fundraising, you can expand your bottom line, empowering your school to invest in new facilities, enhance educational programs, fund field trips, and meet other existing needs.
But, like most schools and school-related organizations, you’re likely working with a tight budget and don’t have a lot to spend on lavish fundraising events. This might leave you wondering: what fundraising ideas are the most effective for both saving money and increasing profit?
In this guide, we’ll cover the top three school fundraising ideas to cut costs and maximize earnings. As you read through this list, consider your school’s community and which type of fundraiser would make them the most excited to give.
1. Auctions
Auctions are one of the most flexible fundraising ideas and can be shaped to fit your school’s exact needs and budget. When executed with careful planning, these events have the power to produce a massive ROI. If you’re thinking of adding an auction to your school’s fundraising agenda, follow these important planning steps:
Choose the type of auction you’ll host
When you think of an auction, your mind might immediately jump to an image of an auctioneer announcing bids and participants raising paddles. This is a live auction, which can take place either online or in-person, and creates a dynamic and high-energy environment that is sure to enthrall your audience.
Your school can also choose to host a silent auction, which involves setting up tables of items and packages for guests to bid on using paper bids or their smartphones with the help of mobile bidding software. If an in-person event isn’t feasible, your auction can be done completely online to reduce overhead costs, or you might even host a hybrid auction (taking bids online during an in-person event) for the opportunity to engage two audiences at the same time, bringing in more bids!
Invest in comprehensive technology
Auctions have plenty of moving parts, and without the right tools, it can quickly become overwhelming for any fundraising team to handle. The OneCause guide to silent auction software recommends investing in a solution with these key features:
Event management: Leverage your platform to seamlessly sell tickets, manage registrations and RSVPs, provide contactless check-in and check-out, and create a well-designed event site in just a few moments.
Mobile bidding: Whether you’re hosting a live or silent auction, mobile bidding makes getting in on the bidding action simpler and more rewarding.
Item and package management: The right auction software will equip you to easily track the status of your item procurement efforts and customize starting bids and minimum raises.
Gamification: Infuse healthy competition into the bidding process by adding a fundraising thermometer to your event microsite and displaying scoreboards with the top bidders.
The best fundraising software won’t just make it easy to host live or silent auctions; it’ll empower your school to host all kinds of events—from peer-to-peer walk-a-thons and galas to text fundraisers. As you research options, prioritize investing in an all-in-one solution so you can maximize your ROI.
Market your auction
Your school’s community can’t attend your event if they don’t know it’s happening! Take a multichannel marketing approach to increase touchpoints with as many supporters as possible and keep your auction top of mind.
For example, you might use the following channels to promote your auction event site and boost registrations:
Social media
Your website’s blog
Your school’s ambassadors
Email newsletters
Keep in mind that your school’s students can also support your marketing efforts! Send them home with well-designed flyers that explain the purpose of your auction and how the funds will be used to enhance your students’ academic experiences. This way, you can easily broadcast your event to your students’ parents or guardians.
2. Peer-to-peer walkathon
If you’re looking for a school fundraising idea that will get your students involved in the action and will appeal to all age groups, look no further than a peer-to-peer walkathon! Walkathons are easily adaptable events that can fit all budget types, and by adding a peer-to-peer element, you can accelerate giving while encouraging students to play a rewarding role in your fundraiser.
To make your peer-to-peer walkathon a success and keep costs down, use these tips:
Organize a walking route on your school’s campus
One of the best parts of planning a walkathon is it can take place anywhere! Some ideal locations where you can host a walkathon right on your school’s campus include:
The track
Sports fields
Indoor gymnasium
Around the perimeter of your school
Hosting your walkathon at school takes away the hassle of having to reserve an area of your local park or other venue and any additional costs associated with this. Keep in mind that you can also take your walkathon online and encourage students to meet their walking goals on their own or with friends or family.
Train students on peer-to-peer fundraising best practices
To raise as much money as possible from your peer-to-peer walkathon, you’ll want all hands on deck. Prepare your students to step into their fundraising roles with confidence by:
Explaining how to create a personal fundraising page with the help of your peer-to-peer fundraising software.
Encouraging students to set a personal or class-wide fundraising goal that is ambitious yet reasonable.
Covering best practices to meet these goals, such as asking neighbors, friends, and family members to make a pledge or donate.
This is not just a great opportunity to raise more money for your school; it also teaches your students invaluable leadership skills that will benefit them down the line!
Generate a creative theme
To incentivize all of your students to take part in your walkathon, you need a compelling theme that will set the tone for your event and create excitement.
For example, if you’re hosting a year-end walkathon, you might challenge your participants to dress up like their favorite holiday movie character. Or, add your walkathon to a pajama day fundraiser where students donate a small amount to wear PJ’s all day long!
Then, use cost-effective strategies to integrate your theme seamlessly into your event. For instance, you might have students or staff create decorations using art supplies you already have.
3. Text-to-give
Your school’s community members lead busy lives, and chances are, they might not always have a few minutes to sit down at the nearest computer and donate to your institution. Simplify the fundraising process by making mobile giving a possibility!
According to 360MatchPro’s fundraising statistics, mobile users made up 33% of online donation transactions last year. By incorporating text-to-give into your school’s fundraising strategy, you can make donating more convenient and rewarding, resulting in greater earnings.
Use these best practices to get started with text-to-give:
Work with the right text-to-give software so you can easily send communications and donation appeals to your school’s community year-round in advance of fundraising deadlines. Your supporters should be able to click on a mobile-friendly version of your donation page and give a gift in just moments.
Create a clear call to action to give in your texts and include the reason you’re asking for gifts and how they’ll make an impact. For example, you might write “Donate by midnight tonight to help fund the purchase of new computers! With your support, our students will gain access to cutting-edge technology in the classroom, helping them to advance academically.”
Couple text-to-give with your fundraising events to maximize funding. For instance, if you’re hosting a silent auction, you might ask parents and community members to donate ahead of the event so you can make early headway on your fundraising goal. Plus, text-to-give is a great alternative for donors who can’t attend your auction or aren’t interested in bidding.
Regularly check in on metrics, like conversion rate, so you can assess the effectiveness of your text-to-give appeals and make changes as needed to your strategy. You can also survey your supporters directly to learn more about their communication preferences and what they want to hear from your school.
Wrapping Up
There are many fundraising ideas available to your school, but not all of them are the most efficient use of your funds. Use one or a combination of these cost-saving ideas to increase your fundraising potential, engage your school’s community, and enhance your institution for students and staff alike. Then, make sure to acknowledge your donors and thank them for their contributions!