In a survey of nonprofits conducted by VerticalResponse, 80% of respondents post updates to their Facebook page multiple times a week, compared to 66% for businesses. The survey also found that for nonprofits, social media marketing has become a “preferred marketing channel because it offers free content distribution.” And according to a Brafton blog post, because of the potential to successfully maximize their reach and return using social media, even on a tight budget, businesses will invest more in updating their websites and social media presence. Did you know that DonationMatch is another excellent way for businesses and nonprofits to maximize reach and return? Through our free service, a business can get products in front of hundreds of potential customers through just one charitable event. For nonprofits we deliver companies interested in doing well by doing good, increasing the fundraising potential for your events.

According to Edelman's 2012 goodpurpose study, 72% of consumers prefer to buy from brands that are charitable. For nonprofits and businesses, using both social media and DonationMatch are ways to gain the exposure you both seek in less time.

What tips do you have for maximizing your marketing reach and results?